![]() ![]() However, it remains to be seen what will happen next.Ĭurrently, Fashion Nova is expanding its product range, as shown by the fact that it has started selling apparel for men in addition to its existing product lines for women. Summed up, Fashion Nova has seen incredible success because of its clever use of influencers, though it should be mentioned that it has started conducting more traditional marketing campaigns as well. Due to this, Fashion Nova can make a new product in something like 48 hours, thus ensuring that its product selection will always be fresh for those who are interested in them. Furthermore, it is interesting to note that Fashion Nova is very, very good at creating a constant stream of new products, which is made possible by the fact that it is in contact with something like 10,000 suppliers situated in the Los Angeles area. For example, it offers clothing for women with hourglass figures, which isn’t necessarily easy to shop for. Of course, there are other characteristics that have helped to make Fashion Nova successful as well. As a result, this enables influencers to become more persuasive than most forms of marketing as well, particularly since their subscribers are already predisposed to liking the same kind of products and services that they like. However, it should also be noted that influencers possess enormous influence over their subscribers, much more so than random businesses whose marketing tends to cause people to put up their guards on an instinctual level. ![]() In part, this is because influencers operate on the Internet for the most part, meaning that they can communicate their messages to a remarkable number of potential customers within a very short period of time. Eventually, Saghian started paying some of the better-known influencers as well, though that wouldn’t come until later.įor those who are unfamiliar with the power of influencers, they can offer either an interesting alternative or an interesting complement to more traditional marketing campaigns. Due to this, Saghian was able to start up a pretty capable online marketing campaign by giving his products for free to said individuals. After all, some of the people wearing his products were established Instagram successes with sizable subscriber bases, which in turn, meant that they possessed a fair amount of sway over said individuals. Promotion-wise, he was helped out by the fact that he had existing customers who could be turned into major marketing assets. Regardless, Saghian managed to start up the online store eventually. 2 Final Thoughts How Did Fashion Nova Become Such a Success? ![]()
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